Paul Kheem

Paul Kheem is a visual experience and industrial designer working between Seoul and New York City.

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paulkheem@gmail.com
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YSL Beauté Love Bodega

A Valentine’s pop-up in New York reimagining the iconic neighborhood bodega as a high-gloss beauty retail environment. Developed with Mazarine, the spatial design translates the density and visual rhythm of everyday merchandising into a bold, immersive YSL universe. 

Location:  489 Broome Street, New York
Status: Completed (2026)
Team: Julien Casas, Maya Adler (Creative Direction), Paul Kheem (Lead Spatial Design)