Paul Kheem

Paul Kheem is a Visual Experience + Industrial Designer based in New York City. 

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Seongsu, Korea, Coach Spring FY24

For the Coach Spring FY24 Global Campaign, we created a playful quilted facade and oversized Tabby bag installation to celebrate the launch of Quilted Tabby.

Location: Seongsu, Seoul, Korea
Status: Completed (2024)
Team : Joanna Roopchand (Creative Direction), Paul Kheem (Lead Design)