Paul Kheem

Seoul ⟷ NYC 
Retail and experiential brand designer leading global and localized retail environments for premium fashion and luxury brands across US and APAC markets.

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Resume
PDF Portfolio

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(EXPERIENCES)
2025–Present, Independent Designer  
2023–2025,  Coach New York
2022–2023, Fursys Inc
2020–2022, Joongho Choi Studio 

(CLIENTS)
New Balance, YSL  Beauté, Coach, LG Electronics, Hyundai, Kérastase, WhatsApp (Meta), Kinfolk Tech, Cartier, Van Cleef & Arpels, Salesforce, Sui

(AWARDS & FEATURES)
Windowswear Award, IF Design Award, FRAME Awards, Brooklyn Museum Exhibition, Cooper Hewitt Design Museum

(EDUCATION)
Pratt Institute, B.I.D. 

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paulkheem@gmail.com
Instagram
LinkedIn

Current Page 2

Current Page is a co-living residence for the emerging generation in urban Seoul. Joongho Choi Studio has set the design strategy and is in the process of execution. The final result includes designing the common areas, various types of rooms, and building visual identity. Current Page was designed to contain the necessary service for the residents and provide shared spaces to form a sense of community.

Client: AZ Financial
Location: Seoul, Korea
Status: Completed (2022)
Role: Joongho Choi (Creative Direction), Paul Kheem, Jaeyoung Kim, Chahn Chance,  Aram Song (Design)