Seoul ⟷ NYC
Retail and experiential brand designer leading global and localized retail environments for premium fashion and luxury brands across US and APAC markets.
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Resume
PDF Portfolio
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(EXPERIENCES)
2025–Present, Independent Designer
2023–2025, Coach New York
2022–2023, Fursys Inc
2020–2022, Joongho Choi Studio
(CLIENTS)
YSL Beauté, Coach, LG Electronics, Hyundai, Kérastase, WhatsApp (Meta), Kinfolk Tech, Cartier, Van Cleef & Arpels, Salesforce, Sui
(AWARDS & FEATURES)
Windowswear Award, IF Design Award, FRAME Awards, Brooklyn Museum Exhibition, Cooper Hewitt Design Museum
(EDUCATION)
Pratt Institute, B.I.D.
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paulkheem@gmail.com