Paul Kheem is a Visual Experience + Industrial Designer based in New York City.
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Resume
PDF Portfolio (Password Upon Request)
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paulkheem@gmail.com
Paul Kheem is a Visual Experience + Industrial Designer based in New York City.
-
Resume
PDF Portfolio (Password Upon Request)
-
paulkheem@gmail.com
For the Coach Spring FY24 Global Campaign, we created a playful bouncy Tabby house activation to celebrate the launch of Quilted Tabby.
Location: Saudi Arabia
Status: Completed (2024)
Team: Joanna Roopchand (Creative Direction), Paul Kheem (Lead Design), Cierra Francillon (Spatial Design)
For the Coach Spring FY24 Global Campaign, we created a playful quilted facade and oversized Tabby bag installation to celebrate the launch of Quilted Tabby.
Location: Seongsu, Seoul, Korea
Status: Completed (2024)
Team : Joanna Roopchand (Creative Direction), Paul Kheem (Lead Design)
For the Coach Spring FY24 Global Campaign, we created a playful bouncy Tabby house activation to celebrate the launch of Quilted Tabby.
Location: Bangkok, Thailand
Status: Completed (2024)
Participation: Joanna Roopchand (Creative Direction), Paul Kheem (Lead Design), Han Oh (Spatial Design)
For the Coach Spring FY24 Global Campaign, we created oversized Tabby bag installation to celebrate the launch of Quilted Tabby.
Location: Shanghai, China
Status: Completed (2024)
Participation: Joanna Roopchand (Creative Direction), Paul Kheem (Lead Design)
Location: New York, United States
Status: Completed (2024)
We built a conveyor belt with oversized Coach bag charms at the 5th Ave Coach House to showcase brand’s New York heritage.
Participation: Joanna Roopchand (Creative Direction), Paul Kheem (Lead Design)
To celebrate the launch of Soho Sneakers, we have created oversized Soho Sneakers in the heart of Harajuku.
Location: Tokyo, Japan
Status: Completed (2024)
Participation: Joanna Roopchand (Creative Direction), Paul Kheem (Lead Design), Alice Cole (Spatial Design)
Current Page is a co-living residence for the emerging generation in urban Seoul. Joongho Choi Studio has set the design strategy and is in the process of execution. The final result includes designing the common areas, various types of rooms, and building visual identity. Current Page was designed to contain the necessary service for the residents and provide shared spaces to form a sense of community.
Client: AZ Financial
Location: Seoul, Korea
Status: Completed (2022)
Role: Joongho Choi (Creative Direction), Paul Kheem, Jaeyoung Kim, Chahn Chance, Aram Song (Design)
Current Page is a co-living residence for the emerging generation in urban Seoul. Joongho Choi Studio has set the design strategy and is in the process of execution. The final result includes designing the common areas, various types of rooms, and building visual identity. Current Page was designed to contain the necessary service for the residents and provide shared spaces to form a sense of community.
Client: AZ Financial
Location: Seoul, Korea
Status: Completed (2022)
Role: Joongho Choi (Creative Direction), Paul Kheem, Jaeyoung Kim, Chahn Chance, Aram Song (Design)
Xi-scape pergola offers a natural pathway and purposeful use through its design. Long walls supporting the roof guide visitors and serve as bases for benches. Varying ceiling heights create subtle divisions, with shifts in height and spacing breaking spatial monotony and allowing distance without full separation. A courtyard invites natural light and gently divides the open space. The design suggests inhabiting through form and composition rather than imposing a fixed function.
Client: GS E&C
Location: Seoul, Korea
Status: Completed (2022)
Role: Joongho Choi (Creative Direction), Paul Kheem, Jaeyoung Kim, Hyeyoung Lee, Aram Song (Design)
Gs Xi-scape outdoor furniture collection features a modular steel frame, allowing for flexible configurations of chairs, benches, sofas, and lounges. Designed for efficiency and longevity, it can be disassembled into recyclable parts for reuse or upgrades. A steel link connects the seat and base, allowing for versatile setups that suit various outdoor spaces.
Client: GS E&C
Location: Seoul, Korea
Status: Completed (2022)
Role: Joongho Choi (Creative Direction), Paul Kheem, Jaeyoung Kim, Hyeyoung Lee, Aram Song (Design)